Here’s What Starbucks Gets Right About Appealing to Millennials

Here’s What Starbucks Gets Right About Appealing to Millennials l Fortune

by Robert R. Johnson, May 21, 2016

  • Starbucks Corporation this week announced that it had issued a $500 million U.S. corporate bond aimed to pay for sustainable projects, including support programs for farmers in coffee growing regions. It’s a positive move that will likely benefit the Seattle-based coffee chain financially and attract millennial investors.