Out of the Sustainability Doldrums | MIT Sloan Management Review
by Gregory Unruh, June 10, 2016
Investors are beginning to see a strong link between corporate sustainability performance and financial performance. That’s creating a bigger demand for better data — and better business models. The shift is catching many executives off guard. They are unprepared, and none more so than those in investor relations, where only one in four IR professionals say they explain sustainability’s bottom-line impact to investors.