WWF has worked since 1961 to protect the future of nature. WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on earth.  The WWF network, of which WWF-US is part, is one of the world's leading conservation organizations, working in over 100 countries, with the support of millions of members worldwide. WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on earth, halt the degradation of the environment, and combat climate change.

WWF focuses its work in six key areas:

  • conserve the world's most important forests to sustain nature’s diversity, benefit our climate, and support human well-being
  • sustain marine life and functioning ocean ecosystems that support rich biodiversity, food security, and sustainable livelihoods
  • improve and maintain the health of the world’s major freshwater basins
  • ensure the world’s most iconic species, including polar bears, bison, tigers, rhinos, and elephants, are secured and recovering in the wild
  • driving sustainable food systems to conserve nature and feed humanity
  • creating a climate-resilient and zero-carbon world powered by renewable energy

WWF works in partnership with communities, individuals, governments, businesses, and foundations to conserve many of the world's most ecologically important regions. Together, we are:

  • protecting and restoring species and their habitats with both well proven and innovative technologies, and social and ecological science methods
  • strengthening local communities' ability to conserve the natural resources they depend upon
  • transforming specific commodity markets to reduce the impact of their production and consumption on natural systems
  • mobilizing hundreds of millions of people to support conservation



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